翻译：flanker，翻译有我个人理解在里面，有可能会修改翻译，请体会原文的内涵。
Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?
早在上世纪80年代，迪亚特·拉姆斯就已经成为工业设计界的焦点——‘对形状、色彩、嗅觉..无法理解的混合 强有力地融合了形状、色彩和材料本身’ 请注意即使他已经是工业设计界毫无疑问的重要推动者，他也始终在问自己：我的设计是好的设计吗？
As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)
但是好的设计无法用已有的条件和方式去判断，于是他提出了认为的好的设计的10个最重要的原则（有时候它们被认为是‘十诫律’）
Here they are.
下面就是这10个原则.
Vitsœ’s（Vitsoe是一家橱柜公司） designer, Dieter Rams.
Photograph by Abisag Tüllmann
Good design is innovative
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
好的设计是创新的
无论从哪个方面来说，创新的可能性是不会枯竭的。技术发展总是为创新的设计提供机会。但是创新的设计总是和创新的技术紧密相连的、所以创新的设计也不会迷失在自我里。
TP 1 radio/phono combination, 1959, by Dieter Rams for Braun
Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
好的设计使一件产品具有使用价值
一件产品生产出来就是为了使用，它必须达到一定的程度，而不仅仅是满足于能用，还应当具备美感和精神体验。好的设计非常注重一件产品的功能属性，并阻止任何有可能影响产品功能的事情发生。
MPZ 21 multipress citrus juicer, 1972, by Dieter Rams and Jürgen Greubel for Braun
Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
好的设计是美的
一件产品所具备的艺术品质是集成在功能性中的，因为我们每天使用的各种产品影响着我们的自身和利益。但仅仅是那些完美传递了该理念的东西才有可能是美丽的。
RT 20 tischsuper radio, 1961, by Dieter Rams for Braun
Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
好的设计使一件产品易于理解
这主要说的是产品的结构设计上，但更美妙的是，使产品近乎于‘说话’. 最棒的—— 一切尽在不言中。
T 1000 world receiver, 1963, by Dieter Rams for Braun
Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
好的设计是低调的
产品就像工具一样要达到某个目的，它们既不是装饰物也不是艺术品。所以它们的设计应当很中肯，并且很内敛，留给使用者自我体会的空间。
Cylindric T 2 lighter, 1968, by Dieter Rams for Braun
Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
好的设计是诚实的
一个产品该怎样就怎样，自它生产出之后走出流水线，就不会变得更具创新性，更强大或者更有价值。它也不会试图利用它实际上无法做到的噱头去影响消费者的行为。
L 450 flat loudspeaker, TG 60 reel-to-reel tape recorder and TS 45 control unit, 1962-64, by Dieter Rams for Braun
Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
好的设计是持久的
应当避免成为潮流，这样它就不会显得过时。和潮流设计不同的是，它（好的设计）可以持续很多年，即使在今天一次性盛行的社会也一样。
620 Chair Programme, 1962, by Dieter Rams for Vitsœ
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
那些仅仅是为了不同而显得不同的东西很少是好的，但是为了更好（而做的更好）的东西却总是有别于其他。
Dieter Rams, 1993
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
我的目标是省去一切多余的，然后最重要的就可以最大程度地表现出其优越性
Dieter Rams, 1980
Good design is thorough, down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
好的设计是精致的，包括最不起眼的细节
凡事不要抱着侥幸或者无所谓的心理。在设计中的专注和精确，是对消费者的尊重。
ET 66 calculator, 1987, by Dietrich Lubs for Braun
Good design is environmentally-friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
好的设计是环境友好的
设计对保护环境起到很大的贡献作用。在产品的生产周期中保护资源，能够最大程度地减少物质的、可见的污染。
606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ
Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
好的设计是尽可能少的设计
更少，却更好，因为专注于必要的方面，产品没必要负担多余的不需要的东西。
回归纯粹，回归简洁。
